R&B Archives aims to use the power of 90s R&B and the universal appeal of basketball to inspire consistent youth participation in sports, strengthen character, and elevate long‑term health. By pairing nostalgic music with a call to athletic engagement, the station seeks to reverse declining sports involvement among 6‑ to 17‑year‑olds and promote habits that lead to physical, emotional, and academic flourishing. Our goal is to cultivate a generation of young people who are more active, more confident, and better equipped for lifelong success—on the court, in the classroom, and throughout adulthood.